Les Meries is the French plural of a Turkish woman's name: the Meryems, the Maries. Merie is a variant of Marie, and it also echoes "les mariées" (the brides) and the English "merry". Say "lay meh-REE". One girl is a Merie; the whole group is Les Meries.
Our second mark: a double ring reading "LES MERIES · İSTANBUL" around a handwritten M. Use it in small square or round spaces such as profile pictures, labels, box seals and stickers. It never replaces the main logo.
Dancing Script · Playfair Display · Montserrat · Italianno · Marck Script
Leave clear space at least the height of "LES" around the logo, and one tenth of the seal width around the seal. Use the logo at a minimum of 140 px on screen and 24 mm in print; below that, use the seal.
Do not stretch or rotate the logo, add shadows or outlines, or introduce new colors. Never drop "LES", and do not place the logo and the seal side by side. Do not place patterns inside the logo.
Use Espresso on Ivory for body text. Use Mocha on large areas, and Butter Yellow and Bubblegum Pink as small accents, never for small body copy.
The voice of a group of friends: warm, social and specific. Speak as "we" and always lead with a moment. Avoid sales language; state materials, quantities and delivery clearly.
Made for moments together
Girl band energy: shared moments, distinct personalities and scarves worn in hair, at the neck or on the wrist. Use warm evening light, close portraits, textured paper, photo edges and a few handwritten notes. Preserve the product's pattern and color.
Logo and seal SVGs are outlined vectors and need no fonts; PNG files have transparent backgrounds. Validate print colors with your supplier using a proof.